What is red 40

“Families are struggling against a tide of junk information on junk food.”

– Diane Abbott

A Sea of Red Dye:

Dying our food isn’t new. We’ve been using natural ingredients, like beet juice and turmeric, to enhance our food’s colour for thousands of years. But the modern food industry has taken it to a staggering new level.

Artificial dyes are added to a massive array of foods, from pop to pickles. Red Dye 40, derived from petroleum, is the most common and a modern staple in candy, cereal, baked goods, gelatin powder, drugs, and cosmetics.

Red 40 (which goes by other names too, as you’ll see below), is pretty much everywhere. Here’s an incomplete list:

Candy

  • M&M’s
  • Reese’s Pieces
  • Strawberry Twizzlers
  • Skittles
  • Peeps
  • Jelly beans

Drinks

  • Powerade Orange
  • Crush Orange
  • Sunny D Orange Strawberry

Foods:

  • Pickles
  • Some cherry pie filling
  • Some bbq sauce

Cereal:

  • Cap’n Crunch
  • Trix
  • Fruity Cheerios
  • Fruity Pebbles

Before we go on, it’s an important note that there’s no nutritional value to Red 40. It’s cosmetic only, there to make our cereal berries redder and our orange pop iridescent orange.

Red Dye & ADHD:

Evidence is mounting that synthetic dyes are bad for our kids’ health. The evidence tying them to hyperactivity, allergies, and learning disorders is accumulating steadily. Young children seem especially vulnerable.

Controversy has surrounded Red 40 since the 70s, when Dr. Ben Feingold developed a diet treatment for hyperactivity which eliminated artificial colours, flavours, and aspartame. Kids’ behavioural issues improved quickly when these were cut from their diets.

In 2007, a Southampton University study confirmed the link between certain synthetic dyes and Attention Deficit Hyperactivity Disorder (ADHD). It was the first conclusive evidence to support 30 years of speculation.

Europe has since legislated a warning label on all foods containing certain artificial colours. Canadian labels usually require manufacturers to disclose what specific synthetic colour they’re using, which is at least better than US standards, which allow the ingredient to be listed as “color.”

What impact does labelling have? Think of it this way: in the US and Canada, McDonald’s strawberry sundaes are tinted with Red 40. In England, they’re coloured with real strawberries.

Digging deeper into the studies makes it clear that Red 40 doesn’t affect all kids the same way. Some kids can gobble down the red licorice and fruit punch and remain attentive and well-behaved. Others can eat 1 pink frosted donut and be hyperactive for hours. There’s no clear answer to what the difference is, but signposts point to genetics.

What You Can Do About It:

It takes a little persistence to cut way back on Red 40, but you can do it. Read the labels, and don’t limit yourself to red or orange foods. Cheeses, peanut butter crackers, salad dressings, and marshmallows can all carry it.

Red 40 goes by these aliases:

  • Red no 40
  • FD&C Red No. 40
  • Allura Red
  • Allura Red AC
  • C.I. 16035
  • C.I. Food Red 17

You can cut back on the processed foods. The more grocery shopping you do from the outside of the store (as opposed to inside the aisles), the less synthetic colour you’re going to eat.

No one needs ingredients –like Red 40, even with dyed foods. Look for foods coloured with paprika, beet juice, carotene, red cabbage, or turmeric instead. Being aware of what’s on the label is the best way to stay in control of what you and your family are eating.

//childrensmd.org/browse-by-age-group/toddler-pre-school/does-red-food-dye-cause-adhd-or-hyperactivity/

//www.livestrong.com/article/445428-is-red-40-food-coloring-dangerous-to-your-health///greatist.com/food-coloring-bad-us

//experiencelife.com/article/the-truth-about-artificial-food-colorings/

//www.beliefnet.com/wellness/health/dangerous-dyes-hidden-in-your-food.aspx

//www.healthline.com/health/food-nutrition/is-red-dye-40-toxic

Last updated on August 20th, 2022 at 09:49 am

Red Dye 40 is a synthetic food dye that makes foods look more appealing. Food dyes are man-made with chemicals derived from petroleum.

Petroleum is a crude oil product, which is also used in gasoline, diesel fuel, asphalt, and tar.

You may be surprised to learn that Red Dye 40 is an ingredient in many American foods.

Avoiding food dyes is harder than you might think. For instance, red dye is found in more than just products that look red or pink.

Red Dye 40 lurks in foods you would not expect, for instance, white frosting, yogurt, and barbeque sauce!

Why Do Products Contain Red Dye 40?

Food manufacturers know what sells. Color sells.

Using synthetic dyes like Red Dye 40 makes food more appealing to consumers, especially children.

The next time you are in the grocery store, look closely at where the artificially colored cereals are located. You’ll find them to be at children’s eye level. Designed inside and out to entice them to eat these beautifully colored foods.

Instead of eating a rainbow of healthy foods like fruits and vegetables, diets now include a rainbow of synthetic dyes.

We shop with our eyes; the more color, the better it must be. Except synthetic colors like Red 40 are about as far from natural as one can get.

What Foods Contain Red Dye 40?

Types of food that often contain Red Dye 40 include:

Baked Goods
Bread
Cake Icing
Cake Mixes
Candies
Canned Foods
Cereals
Cheese
Chips
Chocolate
Cookies
Crescent Rolls
Fruit Cups
Granola Bars
Gummies

Ice Cream
Juices
Macaroni and Cheese
Oatmeal Mixes
Pancake Mix
Pickles
Popsicles
Salad Dressing
Sauces
Soups
Spaghetti Sauce
Spices
Syrups
Yogurts

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Common Foods With Red Dye 40

Here is a list of foods that contain Red Dye 40.

This is a very small sample list. It can be found in hundreds of different foods. So please read your labels.

  • Pillsbury Vanilla Frosting (link to ingredients)
  • McCormick Assorted Food Colors (link to ingredients)
  • Pillsbury Toaster Strudel  (link to ingredients)
  • Duncan Hines Classic Yellow Cake Mix (link to ingredients)
  • Starburst Fruit Candies (link to ingredients)
  • Post Fruity Pebbles (link to ingredients)
  • General Mills Trix (link to ingredients)
  • Kellogs Fruit Loops (link to ingredients)
  • Lucky Charms Magic Gems (link to ingredients)
  • Yoplait Kool-Aid Tropical Punch Yogurt (link to ingredients)
  • Yoplait Starburst Yogurt (link to ingredients)
  • Doritos (link to ingredients)

Is Red Dye 40 Bad For You?

Red Dye 40 is made from petroleum. Yep, the same stuff that powers your car. Petroleum in the food and cosmetic industries is often referred to as mineral oil.

Currently, seven synthetic food dyes are still approved for use by the FDA.

These include:

  • Red #3
  • Red #40
  • Yellow #5
  • Yellow #6
  • Blue #1
  • Blue #2
  • Green #3
  • Orange B
  • Citrus Red #2.

Just because the FDA has approved something as safe doesn’t necessarily mean it is safe. BPA was said to be safe for many years, even while studies proved left and right it was a harmful endocrine disrupter.

It took years for the FDA to change its position on BPA in some products. And that is just one example.

Moms have seen a noticeable difference in their child’s behavior when eliminating red dye from their diets.

After consuming foods with Red Dye 40 some children and adults have experienced:

  • irritable even to the point of aggression
  • headaches
  • ADHD symptoms
  • stomach aches
  • blurred vision

Is Red Dye 40 Listed On Ingredient Labels?

The FDA requires synthetic food colors to be listed on food labels. But, be aware that Red Dye 40 can is known by several names, including FD&C Red No. 40, Allura Red, Red Lake 40, and Allura Red AC.

Here is a link to the FDA requirements.

How To Avoid Red Dye 40 In Foods

  1. Read All Labels. Just because it’s not red doesn’t mean it doesn’t have Red Dye 40. Just think of the colors you learned to create in Kindergarten. Red and Yellow make Orange. The point is it’s in a lot more than just red products. 
  2. Choose foods with the USDA Organic seal. To receive this seal, foods cannot contain synthetic dyes.
  3. Cook whole foods from scratch. You’ll still need to read labels, but over time it gets easier to know what to avoid.
  4. Take a look at your personal care products. Toothpaste is just one example.
  5. Ask for prescriptions that are dye-free.
  6. Ask your family and friends to support your efforts to avoid synthetic food dyes.

Substitutes for Artificial Food Dyes.

Natural food coloring derived from fruits and vegetables is the best substitute.

Additionally, Carmine is another red food coloring, but it is derived from is from crushed-up bugs.. It’s much more expensive and labor intensive than manufacturing.

Further Reading and Research on Synthetic Dyes:

Snacks Without Red Dye 40

List Of Dye Free Water Flavors

National Library of Medicine, Artificial Food Colors and Attention Deficit (external link)

Seeing Red (external link)

Check Your Perscription Drugs for Food Dyes at RX List

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Keep Reading

What does red 40 do to your body?

Red dye 40 is a synthetic food dye made from petroleum. Research has shown that it is linked to certain ADHD symptoms, such as hyperactivity, and may also cause other neurobehavioral effects in children. People can check for red dye 40 on food labels if they wish to limit their intake.

Is red number 40 good for you?

Based on current evidence, the Environmental Protection Agency (EPA) has determined Red Dye 40 to be of low concern (5). Furthermore, the Food and Agriculture Organization and World Health Organization agree that the estimated dietary exposure to Red Dye 40 for people of all ages does not present a health concern (6).

What is Red 40 made out of?

Red Dye 40, derived from petroleum, is the most common and a modern staple in candy, cereal, baked goods, gelatin powder, drugs, and cosmetics.

Where does Red 40 come from?

Cochineal may be made from bugs, but other synthetic red dyes such as Red No. 2 and Red No. 40, which carry far greater health risks, are derived from either coal or petroleum byproducts.

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